Video marketing is one of the most powerful marketing tools in today’s competitive B2B marketing world.
Video marketing is also one of the most effective ways for your business to engage with your target audience on a personal level. Once you have engaged with a potential customer, you have also gained their trust.
From explainer videos to product/service announcements there are so many ways to embrace video in your digital marketing campaign.
Every week, 24.3% of companies publish videos. (Buffer)
Video is the preference for learning about a new product with 72% of customers. (HubSpot)
Many businesses and brands find fresh and innovative ways to use video to reach out to existing and new customers.
Through a short, visually-appealing video a customer can quickly and effectively obtain the information they need about a business or brand.
Up from 63% last year, 81% of businesses have incorporated video into their marketing strategy, and more than 83% of marketers attest that video content has the best ROI. (Hubspot)
Inspirational quotes about the importance of video marketing:
The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.
– Chris Sandoval Why You Need a Video Marketing Plan Right Now!
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
– Carey Lowe The Correct Way to Find Video Marketing Success
The beauty is [that] as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing is all about.
– Marcus Sheridan The Most Important Small Business Marketing Tip That You’ll Ever Receive