Direct mail can be a very impressive and persuasive marketing tool. Once you have decided on the key message that you want to deliver, the ten reasons outlined below showcase the importance of direct mail and the power that it has in engaging your target audience.

By using direct mail, you can:

Offer a Competitive Edge:

Direct Mail allows you to work with an age-old format that is familiar, yet currently unique and original in today’s fast paced digital world. Tech in print solutions allow you to fuse physical and digital technologies. Direct Mail can help a campaign remain secure and private until it is mailed out (as it is not open to online exposure). Your competitor will not know about your campaign or promotion until it has been executed.

Help increase online traffic:

When fused with a Digital call-to-action, Direct Mail remains effective in assisting you driving your target audience to your website or to an online event or e-commerce environment. The Physical-to-Digital fusion has an impressive impact.

Show your clients you value them:

Direct Mail receivers claim that receiving mail makes them feel more valued and creates a genuine two way relationship between brands and consumers.

Generate Sales Leads:

Sending personalised direct mail to future prospects can increase interest in your brand and enable you to engage in an emotional way.

Increase Brand Awareness:

Direct Mail is a very trusted channel, enabling you to build and showcase your brand. The more customers know about and trust your brand, the more they are likely to buy from you.

Maintain and increase Customer Loyalty:

You can reach out to your existing customers and prospects with new announcements and special offers.

Deliver important announcements in style:

Direct Mail is a great way to deliver information to clients and future prospects quickly and efficiently in a way that looks and feels stylish.

Up-sell or Cross-sell:

Use Direct Mail to draw attention to all of your products and services. Showcasing your full range of products and services can engage your clients to new areas of your business.

Combine mailings with your Brand / Product partners:

Offering a combined mailing with a collaborative partner is a cost effective option and can add value through engaging special offers and dual discounts.

Boost your other Media Channels:

Direct Mail is a fantastic way to drive engagement to your other channels such as email, web, social media, mobile, QR codes, NFC, Digital Key (USB webkeys), VideoPak LCD Video Brochures, WifiPak and many more…

Once included in your marketing strategy, direct mail enables you to engage with your target audience and place your brand directly into their hands and appeal to potentially all 5 of their senses: sight, sound, smell, touch and taste.

With fewer distractions in the mail box and more focus online, direct mail is more effective today than ever before.

To create the power that direct mail can offer your existing customers and future prospects contact our Fuse Innovation Sales Team today.