NFC in Print
Near Field Communication was created in 2002 by Sony and a company called NXP Semiconductors. NFC is a close cousin (but a different animal) to RFID, a technology that was created in 1983.
Company Stationary – Direct Mail – Point of Sale – Advertising – Promotional items
What is NFC?
Near Field Communication is a wireless technology – a tiny microchip with a tiny coiled aerial that can store and transmit a tiny bit of data to NFC enabled smart devices. They are used as a method of wireless data transfer that enable smart devices to automatically receive data. Phones need to be within 5cm / 2inches range to engage. NFC tags are battery free, getting their power from the host NFC device (such as a mobile phone).
You probably know that NFC has always worked really efficiently with Android phones. Just tap, and away you go (as long as the phones NFC is switched on)
But did you know that NFC tags now work with iPhones too. As of 2018, Apple announced that iPhones will also be able to scan third party NFC tags too, not just for proprietary Apple Pay.
Older model iPhones need an app to scan the NFC tag, but they latest iPhones you can just tap away. No need for an app.
NFC for creative Marketing Communications
Now that NFC is cross platform (works with Android and iPhone) it is a great solution for marketeers, brands and companies to get their audience from a piece of print or a physical item, straight to your online space quickly and easily. Just a simple ‘Tap’.
- Office Stationary
- Direct Mail
- Hand outs and Give aways
- Point of Sale
- Advertising locations
NFC tags can be fused into:
- Compliment slips
- Business cards
- Drink coasters
- Post cards
- Point of Sale units
- Bus Stops
- Tube Stations
- Public Toilets
- Fridge magnets
How Does NFC Work?
An NFC tag is tiny controller chip semiconductor. It is not much bigger than the full stop at the end of this sentence. It has a tiny wire antenna attached so it is able to send its data wirelessly. The instruction to do what it does is pre-programmed and stored on this tiny little IC (Integrated Circuit) chip. There are no batteries powering this tiny little smart technology. Instead it receives its power just by being in close proximity to the Smartphone.
Different NFC chips have different memory configurations and also memory sizes. This limits how much information can be held on different chips but it also affects how the chip can be locked and other very important factors.
We use NXP Semiconductor chips for our NFC products as this is the market leading company.
When tapped by the smart phone, we can encode the NFC Tags to automatically carry out actions such as:
- Launch a Web-page / online videos / App
- Connect to Social Media
- Deliver a Business card (with all your contact info) and web-links.
- Create a text message or email ready to send
- Connect to WiFi or Bluetooth device
- Send Geo Location
- Execute a phone call
- Create a vCalendar entry