Is Your Video Marketing Strategy Effective?

Video marketing is a powerful form of digital marketing that can help grow your business. Many businesses and brands find fresh and innovative ways to use video marketing to engage with their target audience on a personal level. Creating a successful strategy to plan how you’ll deliver this content is imperative.

Video marketing is a highly effective form of content enabling you to connect, communicate and engage with your target audience on a deeper level. Many companies that use video marketing in their campaigns often see greater results in less time than with other marketing tools.

Video marketing gives you a unique opportunity to connect with your target audience, existing clients and new prospects.

92% of marketers say it’s an important part of their marketing strategy (Hubspot)
87% of marketing professionals use video as a marketing tool (Wyzowl)
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto)

There are many things you can do to make your video marketing more effective for your business with some additional thought and planning.

If your customers take interest in you, you need to ensure you publish regular video content to maintain customer engagement and keep their interest.
Keep your marketing videos clear, concise and honest. Ensure you talk to your customers on a social level, avoiding a hard sales pitch. Make sure your customers know that they come first.
Make sure your content is engaging, interesting and appeals to your target audience. If content doesn’t coincide with the rest of your brand DNA you’ll easily loose their attention.
Create video marketing content that stands out, is memorable and creates a buzz about your products/services.

Here at Fuse Innovation we offer many tech in print solutions that are a perfect blend of physical and digital marketing.
We’ve worked with many of the world’s most renowned brands and agencies to help them deliver their message in style.