Investing Your Marketing Budget Wisely

Many of our clients enjoy sharing their VideoPak success stories with us, and there was one particular scenario that came up over and over again. So we thought we’d share it with you….

When creative specialists Base Beauty in New York approached us for product ideas in how to communicate some important marketing messages for one of their clients L’Oreal, we were excited to work with them and share our extensive library of tech in print products. In familiar fashion, the buzz words being used in the brief were music to our ears…. the product needed to be engaging, interactive, high-impact, memorable and, in short… WOW!

We listened to their requirements and discussed various options. They already had video marketing and wanted to incorporate this into a high end presentation box that was to also showcase their new range of products and highlight the technology being used. Their innovative new products required an equally innovative and creative promotional presentation.

Working very closely with Base Beauty, we created a high-end, bespoke VideoPak presentation box that met the creative brief, although we also hit a speed bump along the way; the unit cost of the box. Both the agency and brand were delighted with the product style and presentation, however it was coming in over the project budget.

As a team, we reviewed the options and discussed all of the pros of using a high-end, custom designed VideoPak box as an impressive and unique marketing tool, which included, a bright and clear HD LCD screen, custom made foam fitment to hold the products in place and high end materials, luxury paper over board construction and ribbons to hold the box open.

We needed everyone involved to be confident in that this presentation box would ‘Wow’ their target audience and in fact perform over and above the expectations and results of a less impressive but lower-cost alternative.

Fortunately the powers that be were sold and embracing the re-assuringly higher priced premium option turned out to be a very successful decision.

The brand were thrilled (and impressed) that the VideoPak presentation boxes delivered the results that we’d all hoped it would…excellent sales results of the new products, enhanced brand awareness and increased engagement and interaction. Oh and not to mention the higher than expected ROI….

Here are Fuse Innovation our products and solutions work extremely well to grab and hold attention, cut-through the clutter, help make your message memorable and supercharge the effectiveness of your content delivery.

Our extensive library of tech + print solutions includes VideoPak, Live Beacon, WiFiPak, Digital Key, Led-in-Print, Audio-in-print, NFC, DSD Box, CD DVD Vinyl, Custom USBs, ePaper and Solar in Print.

TO DISCOVER MORE ABOUT HOW OUR INNOVATIVE TECH-IN-PRINT AND CREATIVE DIRECT MAIL SOLUTIONS WILL BE A SUCCESSFUL BUSINESS RISK CONTACT OUR FUSE SALES TEAM TODAY.

Tel: +44 207 940 6800
Email: hello@fuse-innovation.com