Beautifully crafted content is a huge asset for business’s wishing to engage, interact, promote and sell to their target audience. Using unique and impressive creative marketing tools is the perfect way to personalise your brand, whilst showcasing your product and service.
The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing as: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”.
Many companies spend a lot of time, effort and money employing the services of market leading agencies, to create powerful content. However, this content is rarely seen by the right people, in the right place, at the right time and in the best possible way.
How the content is seen/received is often underwhelming and doesn’t live up to the greatness of the content itself.
To supercharge the effectiveness of your content delivery, it should be an experience; an experience that is rich, impressive, engaging, interactive and entices your target audience to react how you want them to. To help make an impact when delivering your content to your target audience, you should consider how your end user will feel once the content is seen.
Key questions to ask yourself about your content delivery;
- Is it unique?
- Is it memorable?
- Is it interactive?
- Is it engaging?
- Will it help you stand out from what your competitors are doing?
- How will they respond? What will they think?
- Is it improving your brands reputation?
- How do you deliver your content?
Many companies and brands spend weeks and months carefully crafting incredible content and then trip at the finish line.
Content opens the door to everything that a business is about from its brand identity through to the promises it delivers. How your content is received can be the difference between engaging or repelling a prospect.
Here are Fuse Innovation our products and solutions work extremely well to grab and hold attention, cut-through the clutter, help make your message memorable and supercharge the effectiveness of your content delivery.
Our extensive library of tech + print solutions includes VideoPak, Live Beacon, WiFiPak, Digital Key, Led-in-Print, Audio-in-print,NFC, DSD Box, CD DVD Vinyl, Custom USBs, ePaper and Solar in Print.
To discover more about how our innovative Tech-in-Print and creative direct mail solutions will supercharge your content delivery contact our Fuse Sales Team today.
And for further reading, our friends over at The Marketing Helpline have written this excellent article deep diving into What Is Content Marketing. It’s a great read that is highly recommended.
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