Car Technology For Your Hair

L’Oreal – Big Presentation Box

It refers to Filloxane – which was developed to seal windscreens in cars – its a silica like gel that fills in the gaps in damaged hair.

New York’s Base Beauty – an omni-channel creative agency dedicated to the beauty and wellness industries, approached us to help design and produce a bespoke package to promote a new hair care new range from L’Oreal Paris.

The challenge was to combine 4 products from the Elvive – Fibrology range – with a promotional sponsored JAGUAR replica car into one presentation box with a way to play the campaign advert.

Our creative team worked closely with a high-end London printer to create a bespoke large format fully branded paper over board presentation box – featuring a 4.3″ LCD video screen integrated in the lid of the box – to play the advert on opening.

The featured beauty products and replica car were held in a bespoke moulded foam fitment in the base of the box & a printed overlay added to make the piece fully branded. Fixing ribbons were included to hold the lid/ screen at the perfect viewing angle & the outer cover wrap was printed to L’Oreal’s brand colours & laminated to finish the box perfectly.

200 units were shipped from London to New York where they were delivered to VIP’s, the top beauty magazine editors and world famous product bloggers. The presentation boxes launched the Elvive – Filloxane campaign in the US causing a wave of excitement and gained numerous reviews and unpacking videos featured on YouTube. The presentation box matched technology with design and that all important “WOW factor” with amazing results. These were measured in 100% positive feedback, inquiries from rival beauty companies and a second order from Base Beauty for a bespoke presentation box for Proactiv + in the US.

We pride ourselves in working closely with our clients to create amazing pieces that represent their products and services. If you have an idea, let us bring it to life.

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