Why Is The Physical-Digital Combination So Successful In Delivering Results?
There are many new engaging and interactive innovative marketing technology formats available within direct mail such as QR codes, NFC, RFID, BLE, USB web-keys, video brochures and audio, LED and solar technologies fused into print. Many of these tech in...
Ten Reasons To Use Direct Mail For Your Next Campaign
Direct mail can be a very impressive and persuasive marketing tool. Once you have decided on the key message that you want to deliver, the ten reasons outlined below showcase the importance of direct mail and the power that it has in engaging your target...
Why Handi SOS?
Handi SOS is a small portable, battery powered bluetooth button and app that pairs with your smart device. It's a personal safeguarding device; an app and bluetooth button that, when pressed, connects to your phone and sends a text message with your google...
Introducing Handi SOS – The World’s Safest Button
Here at Fuse Innovation, we’re very excited to bring you a new product that is a real life saver... we promise you IT REALLY COULD BE! We have partnered with the talented team at Handi Technologies who have developed Handi SOS. It has been developed for...
Why Is It Important To Be Able To Measure The Results From Your Direct Mail Campaign?
Evaluating the success of a direct mail campaign is vital to be able to understand the response rate and calculate the ROI.One of the many reasons that direct mail is so appealing to marketers is because its positive results can be directly measured by...
Why Use Direct Mail To Deliver Your Content?
Why use direct mail to deliver your content? Using direct mail can be an excellent marketing platform to help you find new customers, gain more attention from existing customers and grow your business. When Royal Mail conducted an extensive study into how...
Why It Is SO Important To Engage And Interact With Your Target Audience
Why It Is SO Important To Engage And Interact With Your Target Audience Interactivity allows clients to make the most of the marketing experience available to them by allowing them to interpret content in the ways that best suit their interests....
Recycle Recycle Recycle Recycle
"Recycle Recycle Recycle Recycle..." ....sings Peppa Pig at the top of her voice whilst helping her family dispose of the rubbish into the recycling bins. If like me, you have young children I imagine you've seen this episode of Peppa Pig more than...
All The Best Things Come With An LCD Screen
All The Best Things Come With An LCD Screen It's a fact! We can NOT escape the screens! According to Ofcom...UK adults spend an average of eight hours and 41 minutes a day on media devices, compared with the average night's sleep of eight hours and 21...
Dear Santa… All I Want For Christmas Is The PERFECT Marketing Communication Tool!
With Christmas right around the corner, it seems everyone is rushing between the shops (either physically or digitally), dashing to the little one's nativities or excited to finish up early for the annual office Christmas party.Our brains are full ensuring...
How to deliver Content to Mobile Devices
Mobile devices, smart phones, mobile phones - call them what you will - are on the increase and continuing to grow. Everywhere we look from public transport, to coffees shops, restaurants, bars and even walking down the road, everyone is engaged with their mobile...
All Hail The Hero Product
All Hail The Hero The 'hero product', is a product that boasts a loyal group of followers who completely believe that the product is a Hero Product. It defines the brand and stands out as the shining example of how well a brand performs. It is the top...