3 Key Video Marketing Trends of 2020

Video can take marketing campaigns to the next level.

It’s a highly effective form of content enabling you to connect, communicate and engage with your target audience on a deeper level. Many companies that use video in their marketing campaigns often see greater results in less time than with other marketing tools.

Video marketing gives you a unique opportunity to connect with your target audience, existing clients and new prospects.
It continually wins over customers and it is safe to say video content is important to both customers and brands.

Video content gives viewers more to work with. It takes static content and transforms it into interactive and engaging content that’s fun to digest and easy to consume. It is quickly becoming many customer’s preferred way to interact with brands.

Video gives you a unique opportunity to connect with your target audience, existing clients and new prospects.

To be ahead in your industry and beat your competitors you need to be ahead with some of the latest video marketing trends.

1. Shoppable Videos

Social media platforms like Instagram and Snapchat allow users to link to external websites. More brands will continue to create videos that link directly to products and services, making it easy to shop.
The trend uses “shoppable videos” to further engage users and lead them through the conversion funnel until they’re ready to become paying customers. Video marketing makes it easy to grab and maintain their attention whilst convincing them to buy from your business instead of your competitor’s by showing them what your brand has to offer.

Ensure the buying process is as simple as possible for online shoppers to increase your sales and attract new customers. Video content is an easy and direct way for your audience to learn about your products, why they need them and final buying decisions.

2. Personalisation

Successful email campaigns are always tailored to the user so you need to do that for your video content too. Regardless of what type of content you put out, it’s important to personalise it to your target audience to increase conversions and grow your business.
Personalized video marketing uses data and customer feedback to create content that’s relevant and valuable to viewers.

Imagine creating a hair styling video for your industrial supplies company. Not only would you not sell any units, but you would lose customers based on the mixed messages you’re sending. The last thing you want to do is confuse your audience.
Keep it clear, concise and SHORT! Start with your key messages, a success story about how your products have helped customers and how your audience can get in touch.

3. Interactive Videos

Many businesses are seeing the positive effects of incorporating interactive video content into their marketing strategies, whether that’s email or social media. Interactive videos require your audience’s full attention and keep them engaged for longer, making it easier to convince them to take action. These features include 360-degree access, where users can scroll various ways inside the video to get a full view and hotspots, areas where users can click and interact with the video in more detail.

Interactive videos are also fantastic because they’re trackable and can provide valuable user data for future marketing strategies. Marketers can analyze data such as the paths users take, dwell times, skips, rewatches and more.

Here at Fuse Innovation we offer many tech in print solutions that can deliver video content and show you the potential of video marketing and why video marketing is an important aspect of your next marketing strategy.

We create and design VideoPak video books which are excellent at delivering unprecedented results for video marketing, business communications and content delivery. They are a perfectly balanced physical + digital marketing tool.
We’ve worked with many of the world’s most renowned brands and agencies to help them deliver their message in style.