Video can take marketing campaigns to the next level.
It continually wins over customers and it is safe to say video content is important to both customers and brands.
To be ahead in your industry and beat your competitors you need to be ahead with some of the latest video marketing trends.
1. Shoppable Videos
Social media platforms like Instagram and Snapchat allow users to link to external websites. More brands will continue to create videos that link directly to products and services, making it easy to shop.
The trend uses “shoppable videos” to further engage users and lead them through the conversion funnel until they’re ready to become paying customers. Video marketing makes it easy to grab and maintain their attention whilst convincing them to buy from your business instead of your competitor’s by showing them what your brand has to offer.
Ensure the buying process is as simple as possible for online shoppers to increase your sales and attract new customers. Video content is an easy and direct way for your audience to learn about your products, why they need them and final buying decisions.
Successful email campaigns are always tailored to the user so you need to do that for your video content too. Regardless of what type of content you put out, it’s important to personalise it to your target audience to increase conversions and grow your business.
Personalized video marketing uses data and customer feedback to create content that’s relevant and valuable to viewers.
Imagine creating a hair styling video for your industrial supplies company. Not only would you not sell any units, but you would lose customers based on the mixed messages you’re sending. The last thing you want to do is confuse your audience.
Keep it clear, concise and SHORT! Start with your key messages, a success story about how your products have helped customers and how your audience can get in touch.
3. Interactive Videos
Many businesses are seeing the positive effects of incorporating interactive video content into their marketing strategies, whether that’s email or social media. Interactive videos require your audience’s full attention and keep them engaged for longer, making it easier to convince them to take action. These features include 360-degree access, where users can scroll various ways inside the video to get a full view and hotspots, areas where users can click and interact with the video in more detail.
We’ve worked with many of the world’s most renowned brands and agencies to help them deliver their message in style.