+44 (0) 207 940 6800
hellousa@fuse-innovation.com
We design and mass-produce creative, tech-powered marketing products that will help you engage interact with your important audience.
Our products are hard-hitting, powerful marketing communication tools that will drive engagement and help you interact with your important customers and prospects. We will physically put your company message into their hands helping you stand out, be remembered and get results.
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Our passion is getting your important company message seen, heard, read and remembered.
If you are fed up wasting time and money on marketing and lead generation that doesn’t work and you want better results from your sales and marketing communications, you need to supercharge your messages with tech-infused, physical creative marketing products.
Cut through. Be remembered. Stand out. Drive engagement; with impactful, heavyweight, interactive marketing solutions. you
Cuts through the clutter
Cuts through the noise
Is seen, held, heard, read
Is remembered
Stays ahead of your competition
Makes your audience feel special
Is effective & delivers ROI
Helps you win & retain customers
Powerful Communication Products That Work!
Nobody wants to see poor results from weak marketing strategies that waste time, effort, money and simply do not work! They don’t get the message through… aren’t memorable or impactful… don’t deliver results, or generate leads or sales. It is infuriating and we see it all the time! Ineffective marketing is our enemy!
We help prevent poor results from weak Direct Marketing solutions.
If you want your important message delivered powerfully to your important contacts, you can’t use weak, boring techniques. You need to embrace solutions that are effective, engaging, impactful and memorable in order to create new business opportunities.
Let us share our tech-in-print creative marketing product knowledge with you…
How we help….
Helping Build Brands And Increase Sales
SALES AIDE / CONTENT DELIVERY
We thrive on a challenge and when YouTube needed a creative product that really pushed the boundaries, our ears pricked up. YouTube wanted a bespoke sized VideoPak unit with multiple pages, multiple sensors and precision die cut windows. So this first-of-its-kind video brochure posed such a challenge. The aim was to promote their new marketing campaign based on their four key revenue channels. The campaign was created to maximise client sponsorship from key creators on Youtube.
A Tough Task Calls For Innovative Solutions
USB-IN-PRINT
HAND-OUT | CONTENT DELIVERY
How do you connect directly to 2000 dental professionals to get real response rates and measured results? Simple – with our innovative Digital Key (USB in print) with personalised print and real time analytics.
After being approached by Stockdale Martin with this challenge we discussed the campaign and their challenges to engage with dental & hygienist professionals to encourage the trial of their new Sonicare Electric toothbrush range.
Crafted British Luxury
LUXURY INVITATION
To celebrate the opening of the Kingsman MR PORTER store in St. James (London) alongside the launch of the year’s blockbuster movie The Golden Circle, we were approached by the team at MR PORTER to provide a hand crafted interactive invite for the combined launch event.
We have worked closely with the talented chaps at MR PORTER over the past few years to help showcase their new ranges to worldwide press using innovative, beautifully packaged video brochures.
Enticing Tech Designed To Tantalise
WIFI-IN-PRINT
NEW BUSINESS / HANDOUT
As one of the first event specific IT companies in the UK, noba was created to service the demand for high quality event Wi-Fi, live streaming and bespoke software solutions in the live event sector.
As a Wi-Fi specialist Noba’s first choice was to use our WiFiPak product to impress important prospects and help win new business at an event.
Tasty Crumble Cookies Meets LCD Screen Tech
INVITATION | DIRECT MAIL | SALES & MARKETING MESSAGES
Working closely with Omobono, the global creative and technology agency for business brands, we were tasked to create something visually wonderful for a high end corporate communication campaign. Accenture wanted to announce the introduction of their new services and their partnership with Salesforce. The campaign (and the product itself) would also serve as an invitation to a prestigious upcoming event.
Futuristic Products From Outer Space
RETAIL PRODUCT | CONTENT DELIVERY
When Paramount were looking for a brand new concept for delivering blockbuster movie content to consumers, they came knocking on our door. They needed something totally new. So new in fact, it was as though it was from the future (or perhaps from outer space). After all, they were looking fresh, innovative ways to deliver two of the most eagerly awaited, action-packed franchise movies of the year – Star Trek and Transformers. The DVD format was waning and consumers were wanting something new.
Montego Pet Foods Golden Opportunities
AUDIO-IN-PRINT & PACKAGING
MARKETING MESSAGES | NEW BUSINESS
“There are times when Golden Opportunities land in your lap!”
This was the tagline adorning the Montego pet foods Audio Presentation Box, produced in partnership with The Neighbourhood, South Africa’s premier advertising agency. And that summed up our working relationship and the finished product.
Brain-popping Experience Zapped Together Futuristic Tech
GEOMAPPING | PROXIMITY CONTENT DELIVERY
Dreamthinkspeak are leading creators of site-responsive performances, where the audience walks through the production as opposed to it happening on a stage. The company has been a pioneer of such such work in the UK and around the world. They needed the services of a leading tech-company with knowledge and experience in iBeacon products to help bring their experience to life.
A Creative Spark of Marketing Genius That Inspires Truly Exceptional Work
EDUCATION | TRAINING | DIRECT MAIL | ANNOUNCEMENT
We were asked by the DMA to be their creative fulfillment partner to help them produce their Judges welcome-packs for their prestigious DMA awards. Working closely with the creative folk at the DMA, the end result was a creatively designed, bespoke direct mail pack that packed a thought provoking spark!
Car Technology For Your Hair
EDUCATION | TRAINING | DIRECT MAIL | ANNOUNCEMENT
Car Technology For Your Hair? Excuse me? It refers to Filloxane, a product developed to seal windscreens in cars. Its a silica like gel that fills in the gaps in damaged hair. New York company Base Beauty, an omni-channel creative agency dedicated to the beauty and wellness industries, approached us to help design and produce a stylish bespoke package to promote a new hair care range from L’Oreal Paris.
WHY CHOOSE US?
Why choose creative tech-in-print solutions to deliver your content / marketing / communication?
There are many highly engaging and interactive innovative marketing formats available within direct mail such as QR codes, NFC, RFID, BLE, USB web-keys, video brochure LCD screens and audio, LED light up, and solar technologies fused into print.
Many of these tech in print solutions offer unique features such as trackability and analytics to allow the sender to monitor client interactivity and behaviour. This enables companies and brands to successfully measure the ROI and profitability of each marketing campaign.
Why should you use targeted direct marketing in your marketing campaign?
Using targeted direct marketing can be successful marketing platform to help you find new customers, gain more attention from existing customers and grow your business. By using direct marketing products, you can engage and interact with your target audience and offer a competitive edge, help increase online traffic, show your clients you value them, increase brand awareness and deliver important content in style.
There are three key points to consider when using direct mail in your marketing campaign i) who is your target audience ii) what are you going to say to them iii) what do you want them to do once engaging with your message?.
By knowing and understanding both your target audience, you can avoid wasted resource and increase your response rate by targeting your message directly to the right people.
Why is it important to engage and interact with your target audience?
The latest tech in print solutions allow you to create personalised brand communications that combine the touch and feel of printed paper with smart, interactive and engaging technology that can increase online traffic and general interactivity.
Interactivity and engagement are two of the most powerful tools in the modern marketing mix, and by including these tech in print formats you are ensuring maximum engagement with your important target audience.
The main objectives of modern technology marketing are that by creating an impact and engaging with your audience you are encouraging interactivity – this will ensure that your audience listens to the core marketing message and follows the call to action.